There’s a new traffic generating social media site in town. Its called Buzzfuse which is very appropriate as its basic purpose is to pick up on the buzz online and make sure that its easily assessable and marketed for maximum exposure. The program was created in South Africa and is very clever and very useful for driving traffic to your blog or website.

Buzzfuse allows content creators to showcase their work (music, photographs, blogs, cartoons, etc.) and allows content consumers to discover, review and share that content. That serves the needs for the producers and the consumers. Many of us are on both ends of that spectrum.

Here is a quick overview of how it works:

• Sign up for a BuzzFuse* account (the entry one is free, the premium is $10 pmonth). Its a very simple and quick registration process.
• Create your content. That would be whatever you want to highlight and drive traffic to. For instance, a new Wordpress theme, a particular post on your blog, your website, MySpace, etc.
• Register the content on your BuzzFuse account, and get a simple widget to post with the content on your website.
• Once you have the widget on your post or with whatever content you have uploaded then anyone who views your content can click on the widget, and get taken to your BuzzFuse page where they can:
• Comment on your content
• Rate it
• Discuss it
• Share it with their friends
• At the end of the day, all BuzzFuse members get a personal email, which suggests new content based on their friend recommendations, rankings etc
• You can check the interactivity around your content, the ranking and general feedback with the Reporting tools.

Pretty cool. You just upload your content and Buzzfuse markets it. Its content driven and the widgets make it easy to access by any visitors to your blog or website.