Jessica Simpson premiered her new swimsuit line at the Mercedes Benz Miami fashion week last Saturday. She and her mother, Tina (pictured with Jessica at the show below) were together for the event.

Jessica says she has something for everyone “from all-American girl to bohemian”. She has sexy bikinis to classy, sexy but modest one pieces.

She shares that she suffers from cellulite and “fat rolls,” and she’s hoping her range of beachwear will help women shed their body inhibitions and just have a good time.

Jessica Simpson

Jessica says she hasn’t always been comfortable with her own body. “I was always the girl who wore sweat pants and baseball caps to not be intimidating. But now I’ve learned to embrace beauty as part of my career, as part of my inner soul, as part of who I am.” Who would have thought that when we are used to seeing her in skimpy, revealing outfits.

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Jessica Simpson Jessica Simpson Jessica Simpson
Jessica Simpson Jessica Simpson

She tells MTV.com, “There’s always fun in a bathing suit. And you know that when people are buying a bathing suit, they’re buying it because they want to go do something to enjoy themselves, and that’s kind of where I’m at in my life.”

She continued, “(I’m) not afraid to celebrate a woman’s body. I do want to inspire people to fall in love with their body and be confident in who they are. I mean, I’ll show you that I have fat rolls. I have cellulite here and there, but I just want people to know that I’m a real person.”


Jessica and Tina Simpson Jessica Simpson

Jessica is also launching a fragrance line in July of 2008. It looks like she’s on her way to building an empire.

Here’s the video of her fashion show …

h/t: Hollywood Scoop and Hollywood Hookup

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